MLM Business Blueprint!
Want to know how to get more associates a week than your upline does all month?
Let’s start with the three most critical elements you MUST have in place to be an effective network marketer. These are in order of importance and must be implemented in this way…
1. Market Selection
Picking a target market is not only the most critical piece of the MLM recruiting puzzle but it’s also the most neglected by the “guru’s” promising MLM training in the network marketing arena.
We’re all led to believe that we should just make a list of our warm market or (if you’re a little more sophisticated) use internet based, attraction marketing strategies to bring flocks of other network marketers to our door.
What they don’t tell you is that these techniques fail miserably for the average network marketer (yes even the attraction marketing stuff), here’s why…
The reason you’re struggling with traditional MLM markets:
Traditional “warm list” marketing has 2 major flaws.
1. These people often don’t have a need for our services or products, thus it becomes more difficult for them to promote our programs with any kind of conviction because they haven’t really “bought in” to what our companies are offering.
2. I don’t care how great you “think” your opportunity is, it’s still not good enough (typically) to get a person who has an employee mindset off their duff to take any action to improve their financial future.
Remember that 95% of ALL people in this country (the U.S. as of this writing) are employed and although they may dream of becoming financially free, they really aren’t willing to do what it takes to make that dream a reality.
“The Attraction Marketing Myth” Top 2 Flaws of internetwork market recruiting.
1. Go after other network marketers by pretending to be a “guru”.
So What Market Should I Choose to Promote My MLM Company With, Greg?
Call me crazy, but I believe that our MLM companies have some of the greatest products and services on the planet. If you focus to lead first with those then your target market becomes obvious.
You want to go after folks that have a “want” for the benefits your product service can provide.
Who are they?
The easiest way to find them is to simply look at your fellow associates in your primary company.
Whose gotten great results from the products/services (I’m not talking about how much money people made) you’re looking for just folks that used and got benefit from the deliverable.
2. Message Creation
The next step is all about creating a super compelling sales message that hits your target market emotionally, right between the eyes.
You need to really get in tune with what you’re prospects biggest desires or fears are, and fine tune your message to hit those emotional cords.
A good example of my emotional sstrings to pluck are anything having to do with kids in pain.
OOOOH man. I can’t even watch hospital shows that will show kids with any kind of injuries. I get all teary eyed and blubber like a heartbroken tweenager. (Silly, I know… but true).
3. Delivery Mechanism