Don Lapre Greatest Vitamin In The World Scam

Don Lapre Greatest Vitamin in the World Scam

Don Lapre Greatest Vitamin in the World Scam charged with defrauding over 220,000 victims

Hey Gang,

Don’t know if you saw this:


Don Lapre: promotor of the ‘Greatest Vitamin in the World’ charged with defrauding over 220,000 victims…

If you haven’t, take a second and get the jist what Don Lapre‘s Scam is, I’ll wait here…


OK, so what does this have to do with our industry?

There is a lot of speculation that this will start a wave of companies coming under fire from attorney generals, (network marketing and other wise) and further discredit the home business industry’s already tarnished reputation…

Allow me to illuminate what’s really happening here:

You see, Don Lapre is a telemarketing king pin here in Phoenix he’s been involved in several opportunities and network marketing businesses…

And in the past, I’ve employed several people who have worked for Don Lapre in the past…

…the Real reason he’s in trouble is not necessarily
because his product or our industry…

…it’s because of the way he ran his businesses and what he allowed his sales team to say in order to get the sale…

I don’t know if I’ve mentioned this before, but I ran telemarketing call rooms for years here in Phoenix and would (from time to time) apply for jobs at different rooms to see what they were offering…

I did this to see:

  1. what the latest deals where and
  2. look for sales reps that would be a better fit for our sales teams
    (Phone rooms are ruthless here and headhunting was a must at times)…

I once went in for an interview at Lapre’s and was amazed at how big his operation was, and more importantly, what they allowed to be said on the phone in order to get the deal…

…their reps would flat out lie, and the sales managers would turn turn their heads because all that mattered was “did you get the sale?”

Gotta hit their quota, I guess…

Also the sales model they employ is this… (& it’s not just Don Lapre’s Scam but ALL biz op rooms here in town)


Step One: Load…

An initial sales rep contacts a potential business partner, qualifies them, then “rolls” an 8 minute, taped sales message.

(yup many rooms still use cassette tapes to play their sales message LOL)…

…the sales rep then tries to close the new business partner at $600 to a $1000 dollars for this front-end opp and keep discounting the price till the person agrees to get started.

(typically they “drop closed” to about $100 to $200 bucks average for the exact same deliverable, shady).

The sales message outlines how this opportunity will partner the new business owner with established brand names (like Wal-Mart, Target, Dish network, etc…)

…and use the power of those brand name partnerships to build credibility with prospective customers…

“After all, who can go into Wal-Mart and NOT spend at least a Hundred dollars? And you’ll get paid a percentage of anything these people purchase!”- Actual quote from a tape…

(What they didn’t tell you was, you only earn about 1 half of 1 percent of the total volume of transactions…)

The truth was, the biz opp room would sign you up as an affiliate with these companies (which anyone can do for free), replicate a terribly bad converting web page with their affiliate links in it,
and *POOF* your in business…

(oh yeah, and your hosting was only $50 a month!)

All in all, crappy deal right?

Here’s where it gets REALLY bad…

Step 2: Re-Load

After a couple of days (to make sure the person doesn’t cancel) an “advertising specialist” calls you back and starts explaining several ways you can get traffic to your new website, after all what good is a site if no one sees it, right?

After explaining a few free ways (that where extremely difficult to implement) they would offer an advertising special…

The company would drive ALL of the traffic for the new business partner, and only charge a small percent of what it really costs to get this type of highly-targeted web visitor…

The truth:

The traffic was the crappiest “guaranteed” visitor you can drive online, typically created through spam, popups, and viruses placed on computers (really bad stuff)…

How much for this “targeted” traffic?

Oh not much, anywhere from $2k up to $15k (AND MORE!!!)

And the Re-loaders would call these poor suckers back month after month selling the latest and greatest traffic packages, until the person had smartened up, went bankrupt, or died…

So here’s my point…

Don Lapre is in trouble because of what

he did, not because of the industry…

He’s a smart guy, that did some pretty stupid stuff, and for his benefit, I hope it was worth it because he’s looking at up to 60 years in prison & up to $1.25 million in fines.

So what’s the lesson?

I’ve run my phone rooms and sales teams on the following principles and if you follow it yourself, you’ll be set up for a long career

Principle 1.

Always pretend what you’re saying over the

phone is being recorded, and ask yourself

this question…

“if you were sitting on the witness stand, and that tape was being played back, could you defend yourself in court?”

If the answer is no, then don’t say it!

Always, ALWAYS ALWAYS!!! Tell the truth. (Not only will you sleep better, but you’ll actually sell more too, the truth comes with a confidence that draws people to you…)

Principle 2.

It’s not what you say on the phone, it’s

what your prospect understands that matters…

Many tele-sales reps focus on “what can I say to get the sale”. And although that may get the deal, it doesn’t keep it very long (this is way more important in our industry as well.)

It’s what your prospect understands and remembers about the sales conversation that will influence they’re decision to keep what you sold them, after your off the phone…

If the delivered product/service/opportunity doesn’t match what your prospect was expecting, then it doesn’t matter how cool your stuff is, they’re going to send it back…

(I an entire video on “managing prospects expectations” here:)

The bottom line is this gang…

Don Lapre did this to himself, and I for one, am glad to see the state start to crack down on these rooms, (100’s of which are still alive and well here in phoenix).

The crappiest part is that it’s guy’s like this that give our industry such a bad wrap…

(any wonder why people are so skeptical of our “pyramid schemes”? Thank Lapre for painting the picture…)

So what’s your take on this?

Comment below, Like above (and share with your FaceBook Buddies) and subscribe to the right


Greg Gomez III

17 Responses to Don Lapre Greatest Vitamin In The World Scam

  1. Michael Sinatra July 1, 2011 at 1:33 pm #

    Don Lapre has become a public icon and a part of peoples lives, giving hope for people that are struggling to make ends meet and hope for the future and even through their dreams might not ever have worked out they still were glad they had their dreams anyway.

    When you go to the movies you pay for entertainment, if you didn’t like the movie you wouldn’t ask for your money back. Don Lapre doesn’t have the perfect plan, what he does is give you the inspiration and the tools to help you do better. What people really want is a guarantee that if they pay someone a few dollars they will get a $100,000 check in the mail the following week lol 🙂 These people live in a make believe world to say the least. I for one paid the money and got exactly what I paid for, great information that helped me improve what I was already doing, I also got hope for the future plus some great entertainment to boot 🙂
    It easy to wish the worst for someone, anybody can do that, but wishing the best for someone who is hurting, is an unselfish, caring act of kindness! Who knows, you may just need help one day if you make a mistake. I for one choose love. Change peoples hearts and you can change the world!

    Ask yourself one simple question, If you were Don Lapre would you be stupid enough to break the law when you knew very well that the law dogs that be are just waiting to nab anybody of high profile in the entertainment business? Give me a break, I bought his money making package years ago and knew this guy was real smart to say the least and I used every bit of his info and can say I got my moneys worth year after year.

    So if you want to blame anyone blame his lawyers & advisors. What’s really sad is all the people that have made nasty comments like I hope Don Lapre goes to jail etc, etc. Shoot first then ask questions latter right?
    The truth is people will always be jealous and resentful of anyone who is well off or in the entertainment business. How you treat others is an indication of how you really feel about yourself!

  2. Tracy Monteforte June 17, 2011 at 11:33 pm #

    I teach network marketers how to successfully call targeted market prspects and I can understand why a lot of prospects have become very suspicious. Unethical business practices such as the one you described make it so much more of a challenge for those of us with legitimate offers. You have to learn how to disarm and reassure folks within your first 7-10 seconds or you’re out!

    Learn the skills, be authentic, stick with it and you’ll win. The scoundrels like Don Lapre wind up getting exactly what they deserve!

    Tracy ‘Power Gal’ Monteforte

  3. Alvin June 17, 2011 at 6:08 pm #

    Hi Greg,
    You are right, guys like that are ruining this business. I have been unsuccessful in fhtm to date and this will not make it any easier. Its been over a year for me and still have not made a cent. Guys like that are partly why.

  4. Cesar L. Rodriguez June 17, 2011 at 4:12 pm #

    Great Post Greg, very informative and some killer points. You’rea killer writer.I esp like the part about “Pretending what you say is being recorded” That’s a

  5. John June 17, 2011 at 2:39 pm #

    Your take on FHTM?

    Seems like a well run, ethical company.

  6. Kit G June 17, 2011 at 1:07 pm #

    I think the worst part of this is that in many cases the Company is sued because one of their representatives spewed out this garbage no matter what the Company’s policy is.

    • Greg Gomez III June 17, 2011 at 2:14 pm #

      That’s just it Kit…

      too many times associates are “faking it till they make it” and when new reps (who don’t really understand how to curb their enthusiasm) wind up “faking” it a little to hard…

      By the way:

      “fake it till you make it” = “Lie till they buy” – Greg

      And as long as this attitude is continued to be encouraged, you’ll ALWAYS have money-desperate associates stretching things too far…

      What do you think?

  7. Twyon Monroe June 17, 2011 at 12:57 pm #

    Hey Greg, isn’t this the guy who did the informercials on “tiny classified ads”? Well…. ANYWHO, 2 reasons I’m not worried about yahoo’s like this with bad philosophies affecting the growth of PPLSI: see the links below.

    We’re 2STRONG!!! Our leadership is so solid and the comp plan has more MEAT in it as of May 1st.

    We’re probably the ONLY network marketing company that has an endorsement by the National Association of Attorneys General!

    That is HUGE! In the words of Kanya West: “Excuse me! Was you sayin somethin? Uh-uh… you can’t tell me nothin!!” See for yaself:

    “Prepaid Legal: From A Novelty To An Accepted Insurance Marketing Opportunity”:

    Take a look at this document from the National Association of Attorneys General stating that they have adopted a resolution supporting the concept of prepaidl legal services plans:

    • Greg Gomez III June 17, 2011 at 4:20 pm #

      Hey Twyon,

      Glad to see you’re sold on your company (that’s the most important sale)…

      but this isn’t about our conviction as associates…

      this has more to do with the way our industry is perceived by both the world at large, as well as the law…

      Even the most recent set of “Google slaps” are focused at eliminating home business owners & opportunity (legitimate opportunity) providers from marketing their programs because of how we’re perceived…

      I’m really putting a spotlight on this one event because, people don’t hear (or chose not to hear) the millions of great success stories our industry produces…

      After all we’ve created more millionaires than just about every other industry on the planet…

      But the world WILL see this, and justify not getting started with our companies because this one person decided to do “bad” and unless we prepare for this type of “misunderstanding”, it will always be something that holds our industry back…

      but fret not, my fellow MLM members, Just implement the suggestions I’ve made above and you’ll have a proven path to overcoming the dreaded…

      “this one of those pyramid schemes…”

      …questions ;0)

      Keep the comments coming, I’m loving them…


  8. Buddy Mire June 17, 2011 at 3:49 am #

    I loved this article!!! Appreciation!…


  9. Amy June 16, 2011 at 8:41 pm #

    Would love to hear your take on Kevin Trudeau, Greg.

    • Greg Gomez III June 16, 2011 at 9:38 pm #

      Hey Amy, I actually haven’t seen enough of Kevin’s stuff to make an intelligent comment on him yet. (I’ve seen his infomercials but have never purchased his stuff)

      His sales messages are extremely compelling and at I have it on good authority (from a colleague that worked around their marketing systems) that he made a LOT of money off of his books.

      which, in itself is not a bad thing at all, but I have no Idea what his stuff is like.

      Anybody here have an opinion?

      Greg Gomez III

  10. Terry Petrovick June 16, 2011 at 12:11 pm #

    Isn\’t it interesting that there are shady people in every industry out there. The ones with integrity are built to last while others will do whatever it takes to get their way. Thanks for the reminder on how to be and act G.

    You Da Man!


    • Greg Gomez III June 16, 2011 at 9:40 pm #

      Hey Terry,

      I’ve always found it much more profitable to be 100% honest with your prospects…

      not only does it equal more sales, but the sales you get tend to stick around a LOT longer (and are a lot happier too ;0)

      Thanks for your thought Terry

      Greg Gomez III

  11. Dan Johnson June 16, 2011 at 12:09 pm #

    Great post and glad to see Don get his just dues. He scammed a lot of people over the 900 business and now he’s screwing up the network marketing business. I had read that some people were charged 5K for a built website. Hope the suckers smarten up and just hang up on the guy.

    • Greg Gomez III June 16, 2011 at 9:43 pm #

      You know Dan,

      I felt like a complete sleaze ball just for being in the office “head hunting”…

      …I can’t imagine what it must have felt like to actually sell his stuff to people…

      They probably STILL haven’t gotten a good nights sleep ;p

      And 5k? that’s nothing, I’ve interviewed former sales reps of his that claimed to close deals like that up to $17k.

      Consider the impact that had on the poor person that fell for that.


      Greg Gomez III

Leave a Reply

This site uses Akismet to reduce spam. Learn how your comment data is processed.